Gear News

Elizabeth 'Beth’ Heidt: The New Face of Gibson Brands as Chief Marketing Officer

Gibson Brands is delighted to reveal the elevation of Elizabeth “Beth” Heidt to the prestigious position of Chief Marketing Officer. An experienced hand at Gibson with seven years under her belt, Beth initially engaged with the Entertainment Relations department and later moved up to the role of Vice President of Cultural Influence in 2021.

Known for her adeptness in team building and marketing, she is now set to be part of Gibson’s global leadership team. Before her tenure at Gibson, Beth had an impressive career in brand strategy, experiential marketing, and production with notable organizations like House of Blues, Red Bull, and several Fortune 500 companies such as Samsung, Hyundai, Live Nation, Verizon, and AT&T.

In her role as Chief Marketing Officer, she will supervise the worldwide marketing and branding teams at Gibson Brands, as well as taking charge of artist relations, social media, partnerships, public relations, and multi-media divisions. Additionally, she will oversee the Gibson Gives Foundation.

“We are excited to elevate and promote Beth to Chief Marketing Officer and a member of the Gibson Leadership Team. Beth has been instrumental in the success that we’ve had over the last 5 years,” says Cesar Gueikian, President and Interim CEO, Gibson Brands. “She has been a thought partner, leader, and a key player in shaping and implementing our global strategy. She has led our cultural influence team of artist relations and multi-media divisions, and emerged as a critical voice in how we engage with fans around the world and deliver the Gibson experience. As the Chief Marketing Officer, Beth will now lead all our marketing initiatives globally, including all aspects of cultural influence. We all look forward to working with Beth to continue to shape the sound of music.”


„It is a privilege to work with the unparalleled talent of Gibson, from our team and craftspeople to our partners and artists, whose passion and dedication is absolutely awe inspiring,” says Beth Heidt. “It is our mission to connect and better lives through music, to enable and empower all levels of creators with our instruments, products, programs and philanthropy. It is an honor to be a part of shaping the future of music culture for Gibson and for fans worldwide.”

Elizabeth “Beth” Heidt, photo credit Gibson
Elizabeth “Beth” Heidt, photo credit Gibson

“I could not be more thrilled with the news of Beth Heidt stepping into the position of CMO,” adds Celisse, Artist, and member of Gibson Gives Artist Advisory Circle. “I have always loved Gibson guitars and was happy to develop a relationship with the brand starting in 2019. But I quickly learned that Beth is indeed the secret sauce behind the scenes, making every artist she comes into contact with feel seen, heard, valued, and prioritized. She represents what is truly possible when power and influence is met with compassion and curiosity. The result is a leader that everyone trusts, and an ally every artist knows they can depend on. This winning combination of traits is something so rare to experience in the music industry, I believe it is what sets her and Gibson apart. I look forward to seeing all the good that will come out of having such a powerhouse at the helm of such a legendary brand.”


“I couldn’t be happier to see Beth step into this new position,” adds Jared James Nichols, Artist, Gibson Brand Ambassador. “She is a leader, a role model, and personally a huge inspiration for me. Gibson is my family; I consider her much more than just a colleague. Beth’s humility and perseverance alongside her unwavering passion for the brand will undoubtedly ensure success for many years to come.”


“Congratulations to Beth on her promotion! Anyone who has worked with her agrees this is the perfect gig,” says Alex Lifeson of RUSH, and member of the Gibson Gives Advisory Circle. “In the years I’ve come to know Beth, she has been supremely helpful, professional, and down to earth. She is a caring, empathetic soul whose generosity of spirit is a highlight of her character. I’m thrilled for you, Beth.”

A passionate music enthusiast all her life, Beth has been relentless in earning the trust of Gibson artists. She has always prioritized the welfare of musicians and their teams and has played a crucial part in establishing robust partnerships across different entertainment platforms and music genres. Beth’s influence in driving the brand’s initiatives, promoting artists globally, amplifying their distinctive voices, and creating an impactful presence across artist communities, film and TV entities, and the brand’s own digital platforms has resonated with millions globally every day.

Beth serves on the board of the Gibson Gives Foundation, also known as Gibson Gives, the charitable division of Gibson. Their objective is to aid non-profit organizations in their endeavors to promote musicians, education focusing on youth, music, and wellness initiatives. Every donation made to and from Gibson Gives, a registered 501(c)(3) organization, is dedicated to sharing the joy of music. In just the past three years, Gibson Gives has gathered over $3.5 million globally for its cause. Beth also lends her expertise to the Music Advisory Board of the Save The Music Foundation.


Published since 2005 as a printed magazine, TopGuitar is a magazine of opinion for professional and amateur musicians. Since 2020 on a digital platform. Contain reviews of various guitar-related musical gear, interviews and original articles on world’s most popular artists, music reviews, event reports, guitar workshops and tips, the latest products and artist news. The Editor-in-Chief is Dr. Dariusz Domanski, a guitarist and academic teacher, doctor of musical arts.