NAMM Musikmesse Russia and Prolight + Sound NAMM Russia’s 2014 edition has a new time of year, September 18-21 and September 18-20, 2014 respectively and a new, modern venue, the IEC Crocus Expo in Moscow. Both the timing and the location are being adjusted to best fit the growing needs of the music product and pro-light and sound industries in the region. The second edition held in May 2013 received positive feedback and suggestions for further development from the participants. More than 130 producers and distributors from 15 countries met 9,381 unique visitors, which is a 49-percent increase compared to the show’s premiere in 2012. The fringe program of the fairs consisted of more than 90 events from professional development programming, to seminars and conferences and a music festival for the public.
New concepts introduced at the 2013 event, including the opening of the fairs to the public over the weekend, which gave music lovers the opportunity to take part in numerous master classes, and to enjoy musical festival and concerts on the open stage, will be continued in 2014.
September is an ideal time slot to facilitate the region’s music instruments and professional sound, light and stage equipment and technology business. In choosing the new venue, the organizers aim to improve the organizational services at the fairs and to make the participation on the shows more effective. Modern exhibition pavilions, conveniently located conference halls, direct metro station access, hotels situated right at the exhibition centre, free parking, numerous restaurants and cafés, as well as various options for organizing outdoor festivals and demonstrations are just some advantages of the new venue for both exhibitors and visitors of the fairs.
The 2014 edition will include new elements for participants and will target higher participation of Russian and foreign exhibitors, as well as from CIS countries. A separate exposition and a special program are in the planning for classical and acoustic instruments – Pavilion Classique. A new advertising campaign and visitor acquisition plan aimed at attracting both professional audience and amateur music lovers will aim to increase the quality and quantity of target visitors.
Diverse fringe program will be organized together with specialized associations, leading musical institutions, and most respected heavyweights of the industry. Educational dealer seminars at NAMM University, a repeat of 2013’s successful forum for equipment rental companies, International musical convention COLISIUM, seminars for piano tuners and technicians, the third Piano Days, as well as public oriented festivals of various musical directions with famous artists and their master classes and autograph sessions will be organized.
The organizers plan to extend cooperation with federal and regional ministries and institutions responsible for the development of musical culture and musical education, with parks and sports facilities.
Professional musicians and amateurs will want to plan to visit the fairs as this is where they will be able to experience most of the novelties at one place. All the exhibits can be experienced hands on, and specialists at various stands of producers and distributors will provide professional consultations on any instruments. Visitors will also have the opportunity to meet Russian and foreign musicians.
Companies MF-Group and T-Audio continue to be technical partners of NAMM Musikmesse Russia and Prolight + Sound NAMM Russia.
Special offer for companies that would like to exhibit at the fairs – a seven-percent discount for space rental is available for early bookers (application must be submitted before November, 1, 2013).