„From East to West.” Kala, the worldwide leading producer of ukuleles and bass-ukelele pioneer, was able to win over Nathan East and Nik West as new U-Bass Artists! Nathan East is known as longtime bassist of Eric Clapton and founding member of the band Fourplay. Nik West performs solo and also plays the bass for Dave Stewart and Prince – amongst others.
Only recently, Nathan East recorded a piece for Eric Clapton’s new album „JJ Cale Tribute Album“ on his 4-string bass, which is an acoustic-electric model made of mahogany. Nik West and her 5-string Kala-USA-Solid-Body-U-Bass (California Series in Espresso Brown) can be seen on Dave Stewart’s video “Every Single Night”. Both Nathan and Nik are the stars of the newly launched “East West”-ad campaign by Kala!