Electro-Harmonix has launched a new mobile app for iPhone, iPad, iPod touch and Android devices to provide an interactive product browsing experience for musicians. By downloading this free app, users become privy to the latest pedals as they are released, professional musician demo videos, a GPS-enabled authorized dealer locator and social media integration.
“Creating a mobile app that delivers compelling video content was a significant milestone for our company because of the importance that product demos play in driving consumer awareness and interest in our pedals,” stated Mike Matthews.
“This app is an elegant blend of form and function. They bold product images and whimsical product descriptions are backed up with high-definition, professionally-produced product demo videos from the leading players in rock today,” said Mike Castellano, Digital Marketing Manager of Electro-Harmonix. „We have listened to musicians and have created an engaging app which answers their requests to take them on an enhanced music journey that will change the way musicians experience and learn about effects pedals.”